Smart Marketing Trumps the Trends By Shannon Perod
We’ve all heard the doom and gloom reports about the state of the housing market. For a home owner looking to sell their property, there seems to be no good news. In fact, putting a home up for sale in today’s market could give any home owner a healthy dose of fear. Rebecca Nagorski was one such home owner, “It was with great trepidation that we placed our property in Santa Monica on the market in early winter. Just this week we closed escrow. The property was only on the market for one week; we had multiple offers, and the property sold for above asking price. This was not the experience we anticipated.”
To what does Nagorski attribute her success? Her realtor’s marketing strategy. “Our realtor, Ruben Perez, was able to guide us through this time of real estate uncertainty, helping us to come up with the proper price, and put together a very aggressive and professional marketing strategy.” says Nagorski. Mr. Perez not only helped his client to determine a price that would invite foot traffic and multiple bids, he also commissioned photography of the property and then used it to develop a web site for the property. A savvy real estate marketer, Perez spent money to create a media blitz that culminated in a spectacular open house event complete with valet parking. Clearly, the strategy paid off. While having a house sell in just one week with multiple offers was something rather common place a few years ago, it certainly is not the norm in today’s market.
Nagorski adds, “This is not the time to use a realtor who will merely list your property on the MLS. In today’s market, you need a realtor who is willing to invest in the successful sale of your property. You need someone who knows how to navigate through the challenges of the current real estate market, all the way to closing! For this, I am very pleased to recommend Ruben Perez.” Certainly it would appear that having the right realtor in your corner can make all the difference in successfully selling in today’s volatile market.
Property address: 1043 4th St Santa Monica, CA 90403
Property Website: http://www.reddooronfourth.com/mls/
Sold Price: $2,905,000
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